Trademark Registration

The trademark registration process begins with a trademark search conducted before filing. By investigating whether an identical or similar name or logo has already been registered, we minimise the risk of your application being rejected at the outset or facing opposition. We handle every stage, from correct class selection and application tracking to responding to oppositions during the publication period and delivering the registration certificate.

A trademark is the most important asset carrying a business's reputation and commercial value in the eyes of customers. A registered trademark grants the legal authority to prevent others from using identical or similar signs. With an unregistered mark, this protection remains uncertain and the risk arises that your trademark may be registered by someone else.

At Yedi Kıta Patent, with our 20 years of experience, we provide registration not only within Türkiye but also abroad through our representatives worldwide. We facilitate protection in multiple countries with a single application under the Madrid Protocol. For companies that export or plan to export, protecting the trademark in target markets is decisive in the fight against counterfeiting.

We stand by you after registration as well. With our expert team we support you in legal monitoring, opposition and litigation processes against infringement and imitation attempts targeting your trademark. This way your trademark value is not merely recorded but genuinely protected.

Questions and Answers: The Trademark Registration Process

How does trademark registration proceed?

The process has five main steps: a pre-filing similarity search, filing before the Turkish Patent and Trademark Office, the Office's formal and absolute-grounds examination, publication in the Official Trademark Bulletin with a two-month opposition window, and, once oppositions are cleared, the registration decision and certificate. A straightforward file is typically completed in around 12 months.

What happens if an opposition is filed during publication?

Third parties may oppose the application within two months of publication. We prepare and file counter-arguments; if the decision is unfavourable, the matter is taken to re-examination. Appeals against Office decisions must likewise be filed within two months of notification.

What is priority and how long do I have?

You may claim priority based on an earlier application filed abroad; the priority document must be submitted within three months of the filing date.

How long does registration protect my trademark?

Registration provides protection for 10 years from the filing date and can be renewed indefinitely for further 10-year periods.

Do I have to use the trademark after registration?

Yes; a trademark that has not been put to genuine use within 5 years of registration may face cancellation upon request. We recommend keeping regular records of use.

Can I file the application myself - is an attorney mandatory?

Applicants domiciled or with a place of business in Türkiye may file before the Turkish Patent and Trademark Office themselves. Persons and entities not established in Türkiye may act only through a registered trademark attorney. Even where representation is not mandatory, the pre-filing search, class selection and handling of potential oppositions call for expertise - a flawed filing can cost both time and rights.